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Marco Secchi

Ramblings of a Confused

“Rambling of a Confused” is the blog of award winner photographer and visual storyteller Marco Secchi

Marco Secchi
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December 18, 2012

Rolleiflex Automat MX 3.5

December 18, 2012/ Marco Secchi

Rolleiflex Automat (X sync.) is a medium format TLR film camera manufactured by Franke & Heidecke, Braunschweig, Germany, and produced between 1949-51.Rolleiflex 3.5 MX-EVS

Automat (X sync.) is also known as Model Automat MX 3.5

All Rolleiflex Automat series was produced between 1937-1956. Mine is 1954.

Automat name stands to introduced automatic film counter in 1937; this counter senses the thickness of the film backing to accurately begin counting frames, obviating the need for the ruby window that forced the photographer to read the frame number off the back of the film itself. Rolleiflex TLR film cameras were most famous and the standard of news and studio photographers for decades. Many photographers still shoot with Rolleiflex TLR film cameras and black-and-white film.

Rolleiflex is the name of a long-running and diverse line of high-end cameras originally made by the German company Franke & Heidecke, and later Rollei-Werk. The "Rolleiflex" name is most commonly used to refer to Rollei's premier line of medium format twin lens reflex (TLR) cameras. (A companion line intended for amateur photographers, Rolleicord, existed for several decades.) However, a variety of TLRs and SLRs in medium format, and zone focus, and SLR 35 mm, as well as digital formats have also been produced under the Rolleiflex label. The 120 roll film Rolleiflex series is marketed primarily to professional photographers. Rolleiflex cameras have used film formats 117 (Original Rolleiflex), 120 (Standard, Automat, Letter Models, Rollei-Magic, and T model), and 127 (Baby Rolleiflex).

The Rolleiflex TLR film cameras were notable for their exceptional build quality, compact size, modest weight, superior optics, durable, simple, reliable mechanics and bright viewfinders. They were popular and widely imitated. The high-quality 8 cm focal length lenses, manufactured by Zeiss and Schneider, allowed for a smaller, lighter, more compact camera than their imitators, The highly regarded Zeiss Planar f2.8 and Schneider Xenotar lenses, both 80mm focal length and fast in comparison, are both state of the art optics. Unique to the Rolleiflex Automat and letter model cameras, the mechanical wind mechanism was robust and clever, making film loading semi-automatic and quick. This mechanism started the exposure counter automatically, auto-spaced the 12 or 24 exposures, and tensioned the shutter; all with less than one full turn of the film advance crank. This makes the Rolleiflex Automat/Letter model cameras very sought-after for shooting fast paced action, such as street photography. A wide range of accessories made this camera a system: panorama head, sun shade, parallax-corrected close-ups lenses, color correction, contrast enhancing, and special effect filters, all mounted with a quick release bayonet, as well as a quick-change tripod attachment. Some amateur and fine-art photographers still shoot Rolleiflex TLR film cameras with color transparency, color negative, or black-and-white film. The later f2.8 and f3.5 letter models (Planar or Xenotar lens) are highly sought after in the used market, and command the greatest price. Rolleiflex TLRs are still manufactured in Germany by DHW Fototechnik.Historically there were five focal length cameras available including 5.5 cm Rollei-Wide, 6.0 cm Baby Rollei, 7.5 cm (f:3.5), 8.0 cm (f2.8), and 13.5 cm (f:4 Zeiss Sonnar) Tele-Rolleiflex. Although all Rolleflex cameras can be fine user cameras, there is also an active market for many Rolleiflex models as collectables, and this adds (greatly in some models) to the end price paid, particularly in Japan

December 18, 2012/ Marco Secchi/ Comment
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Braunschweig, Germany, Rollei, Rolleiflex, Rolleiflex TLR, Single-lens reflex camera, Toll-like receptor, Twin-lens reflex camera

Marco Secchi

Fine art, commercial and editorial Photographer | Director of Photography | Digital Content Creator | Photography Consultant | Innovation Leader |

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🟡 NEW BLOG POST
Street Photography in Venice: Best Spots, Tips, and Why It Still Surprises Me

Venice may seem like it's been photographed to death, but step off the beaten path and the real city still whispers its stories. From fishmongers at Rialt
🟡 NEW BLOG POST Street Photography in Venice: Best Spots, Tips, and Why It Still Surprises Me Venice may seem like it's been photographed to death, but step off the beaten path and the real city still whispers its stories. From fishmongers at Rialto to quiet shadows in Cannaregio, I’ve written a practical guide for anyone interested in capturing Venice with honesty and depth. ✅ Best neighborhoods ✅ Time-of-day tips ✅ Practical gear suggestions ✅ Real-world advice from the field This is for photographers who care about seeing more than just shooting. 📍 Read the full post here → https://www.msecchi.com/journal/-street-photography-in-venice-a-guide-to-the-best-spots-ideas-and-approach #StreetPhotography #Venice #VisualStorytelling #BehindTheScenesVenice #LeicaShooter #PhotographyTips #TravelPhotography
Where every wall tells a story and every colour sings—Burano, at its most luminous. 

Join me for a private photography workshop where we go beyond the postcard, capturing the soul of this vibrant island, one frame at a time. 

#BuranoWorkshop
Where every wall tells a story and every colour sings—Burano, at its most luminous. Join me for a private photography workshop where we go beyond the postcard, capturing the soul of this vibrant island, one frame at a time. #BuranoWorkshop #VenicePhotography #ColorfulBurano #PhotoWalkItaly #LeicaLife
📸 Who inspires a photojournalist?
I get asked this question often,  so I’ve finally written a blog post about it.

These are photographers I admire deeply: some are colleagues I’ve worked alongside, others I’ve followed for years,
📸 Who inspires a photojournalist? I get asked this question often, so I’ve finally written a blog post about it. These are photographers I admire deeply: some are colleagues I’ve worked alongside, others I’ve followed for years, and a few I’ve never met but whose work continues to shape visual journalism at its best. From breaking news to long-form storytelling, red carpet to refugee camps, their work teaches me something every time. Swipe through, and check the full post on my blog 🔗 www.marcosecchi.com/blog/news-photographers-to-follow-2025 Big respect to: @christopherfurlong @mitchelljeff @apzpix @jshphotog @francooriglia @samhussein1 @chrisjacksongetty @lynseyaddario @nicoletung @lauralzphoto #Photojournalism #NewsPhotography #GettyPhotographer #AFPphoto #DocumentaryPhotography #Reportage #VisualStorytelling #LeicaPhotographer #MarcoSecchi #BehindTheLens #PhotographyInspiration #PhotographyBlog #PressPhotography #RedCarpetPhotography #VenicePhotographer #BudapestPhotographer
RoMa: A Billionaire’s Yacht with a Tumultuous Legacy
The iconic 62-meter RoMa—a superyacht with a story as striking as its design. Once the floating palace of Austrian billionaire René Benko, RoMa was quietly sold in 2024 for &euro
RoMa: A Billionaire’s Yacht with a Tumultuous Legacy The iconic 62-meter RoMa—a superyacht with a story as striking as its design. Once the floating palace of Austrian billionaire René Benko, RoMa was quietly sold in 2024 for €25 million—well below its original price—as part of the fallout from Benko’s collapsing real estate empire. Built by Viareggio Superyachts and designed by the legendary Espen Øino, RoMa still graces the waters as a luxury charter vessel, with a starting rate of €345,000 per week. I've added this series to my archive. For collectors of visual stories from the edges of wealth, power, and spectacle… this one fits right in. 📸 https://www.marcosecchi.org/gallery/Ro-Ma-Super-Yacht/G0000aWmVL5P3Kpw #yachtphotography #superyachts #luxurylifestyle #RenéBenko #RoMaYacht #marcosecchi #editorialphotography #VeniceMoments #LeicaMoments
✨ Budapest in motion.
Captured during one of my evening workshops, this long-exposure shot of the Chain Bridge blends history, architecture, and movement.
Hungary after dark is pure magic—and this is just the beginning.
Follow along as I share
✨ Budapest in motion. Captured during one of my evening workshops, this long-exposure shot of the Chain Bridge blends history, architecture, and movement. Hungary after dark is pure magic—and this is just the beginning. Follow along as I share a few days of photography, stories, and hidden gems across this stunning country. — #VisitHungary @visithungary #BudapestByNight #PhotoWorkshop #ChainBridge #LongExposure #HungaryThroughMyLens #Budapest 📍 Budapest, Hungary 🔗 Blog link https://www.marcosecchi.com/blog/budapest-evening-photo-walk-chain-bridge

Made with ❤️ in Venice and Budapest

Images Copyright by Marco Secchi