Marco Secchi
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Marco Secchi
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Marco Secchi

Ramblings of a Confused

“Rambling of a Confused” is the blog of award winner photographer and visual storyteller Marco Secchi

Marco Secchi
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December 18, 2012

Rolleiflex Automat MX 3.5

December 18, 2012/ Marco Secchi

Rolleiflex Automat (X sync.) is a medium format TLR film camera manufactured by Franke & Heidecke, Braunschweig, Germany, and produced between 1949-51.Rolleiflex 3.5 MX-EVS

Automat (X sync.) is also known as Model Automat MX 3.5

All Rolleiflex Automat series was produced between 1937-1956. Mine is 1954.

Automat name stands to introduced automatic film counter in 1937; this counter senses the thickness of the film backing to accurately begin counting frames, obviating the need for the ruby window that forced the photographer to read the frame number off the back of the film itself. Rolleiflex TLR film cameras were most famous and the standard of news and studio photographers for decades. Many photographers still shoot with Rolleiflex TLR film cameras and black-and-white film.

Rolleiflex is the name of a long-running and diverse line of high-end cameras originally made by the German company Franke & Heidecke, and later Rollei-Werk. The "Rolleiflex" name is most commonly used to refer to Rollei's premier line of medium format twin lens reflex (TLR) cameras. (A companion line intended for amateur photographers, Rolleicord, existed for several decades.) However, a variety of TLRs and SLRs in medium format, and zone focus, and SLR 35 mm, as well as digital formats have also been produced under the Rolleiflex label. The 120 roll film Rolleiflex series is marketed primarily to professional photographers. Rolleiflex cameras have used film formats 117 (Original Rolleiflex), 120 (Standard, Automat, Letter Models, Rollei-Magic, and T model), and 127 (Baby Rolleiflex).

The Rolleiflex TLR film cameras were notable for their exceptional build quality, compact size, modest weight, superior optics, durable, simple, reliable mechanics and bright viewfinders. They were popular and widely imitated. The high-quality 8 cm focal length lenses, manufactured by Zeiss and Schneider, allowed for a smaller, lighter, more compact camera than their imitators, The highly regarded Zeiss Planar f2.8 and Schneider Xenotar lenses, both 80mm focal length and fast in comparison, are both state of the art optics. Unique to the Rolleiflex Automat and letter model cameras, the mechanical wind mechanism was robust and clever, making film loading semi-automatic and quick. This mechanism started the exposure counter automatically, auto-spaced the 12 or 24 exposures, and tensioned the shutter; all with less than one full turn of the film advance crank. This makes the Rolleiflex Automat/Letter model cameras very sought-after for shooting fast paced action, such as street photography. A wide range of accessories made this camera a system: panorama head, sun shade, parallax-corrected close-ups lenses, color correction, contrast enhancing, and special effect filters, all mounted with a quick release bayonet, as well as a quick-change tripod attachment. Some amateur and fine-art photographers still shoot Rolleiflex TLR film cameras with color transparency, color negative, or black-and-white film. The later f2.8 and f3.5 letter models (Planar or Xenotar lens) are highly sought after in the used market, and command the greatest price. Rolleiflex TLRs are still manufactured in Germany by DHW Fototechnik.Historically there were five focal length cameras available including 5.5 cm Rollei-Wide, 6.0 cm Baby Rollei, 7.5 cm (f:3.5), 8.0 cm (f2.8), and 13.5 cm (f:4 Zeiss Sonnar) Tele-Rolleiflex. Although all Rolleflex cameras can be fine user cameras, there is also an active market for many Rolleiflex models as collectables, and this adds (greatly in some models) to the end price paid, particularly in Japan

December 18, 2012/ Marco Secchi/ Comment
My Gear
Braunschweig, Germany, Rollei, Rolleiflex, Rolleiflex TLR, Single-lens reflex camera, Toll-like receptor, Twin-lens reflex camera

Marco Secchi

Fine art, commercial and editorial Photographer | Director of Photography | Digital Content Creator | Photography Consultant | Innovation Leader |

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Marco Secchi

One of the BestTours on Tripadvisor. Photo Workshop. Have you ever walked on the streets and saw a moment that you wanted to capture, but you were too scared to take the photograph? Do you want to become more confident shooting in the streets and learn how to better interact with your subjects? 

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Golden hour in Dunaföldvár.
A pink bike rests by the Danube, basket full of fake flowers and forgotten stories.

It’s Friday evening, and the world finally exhaled. 🚲🌉🌸 
Shot with Leica 🛑

#DanubeVibes #Dunaföldvár #
Golden hour in Dunaföldvár. A pink bike rests by the Danube, basket full of fake flowers and forgotten stories. It’s Friday evening, and the world finally exhaled. 🚲🌉🌸 Shot with Leica 🛑 #DanubeVibes #Dunaföldvár #RiverLife #SlowTravel #BikeViews
When God shares a wall with Communism… and a nun meets a comrade on the street. Venice, always full of contradictions — and perfect light.

📍 Castello

#StreetPhotography #Venice #leica #Communism #EverydaySurrealism #MarcoSecchi
When God shares a wall with Communism… and a nun meets a comrade on the street. Venice, always full of contradictions — and perfect light. 📍 Castello #StreetPhotography #Venice #leica #Communism #EverydaySurrealism #MarcoSecchi
🖤 Mastering Black & White Photography
Black and white isn’t a style—it’s a decision.

In this updated piece, I dive into what makes a subject work in monochrome. Light, form, emotion… and knowing when colour just gets in
🖤 Mastering Black & White Photography Black and white isn’t a style—it’s a decision. In this updated piece, I dive into what makes a subject work in monochrome. Light, form, emotion… and knowing when colour just gets in the way. This isn’t about sliders or presets. It’s about vision. 📖 Read the full piece (link in bio or Stories) 📸 Let me know your favourite B&W subject to shoot. #BlackAndWhitePhotography #MonochromeMagic #PhotographyTips #PhotoMindset #MarcoSecchi https://marcosecchi.substack.com/p/mastering-black-and-white-photography #venice #blackandwhite #monochrome #leica
A quiet church in a Slovenian village. A 15th-century fresco, still intact. I just updated the story behind this forgotten masterpiece by Joannes Aquila — vivid, emotional, and still echoing through time. 🔗 Full story → link in bio #Slovenia #HiddenEurope #CulturalHeritage #JoannesAquila #ArtHistory #Fresco #ChurchArt #SlowTravel #VisualStorytelling #SubstackWriter #PhotographyLife
No idea what the Meta algorithm wants today.
But Venice always delivers something.

📷 Shot during one of those walks where you think, “I’ll just take one camera…”

#leica #venice #monochrome
No idea what the Meta algorithm wants today. But Venice always delivers something. 📷 Shot during one of those walks where you think, “I’ll just take one camera…” #leica #venice #monochrome
This image will be licensed worldwide.

But getting a great shot isn’t enough — you need a system to sell it.

I just published Part 1 of a new series:
How photographers actually make money.

🎯 No fluff. No presets. Just what works.

📍L
This image will be licensed worldwide. But getting a great shot isn’t enough — you need a system to sell it. I just published Part 1 of a new series: How photographers actually make money. 🎯 No fluff. No presets. Just what works. 📍Link in bio to read. #BlackAndWhitePhotography #GettyImages #PhotographyBusiness #MarcoSecchi #PhotoLife #VenicePhotography

Made with ❤️ in Venice and Budapest

Images Copyright by Marco Secchi