Catching the Social Media Wave

For many years I have had what I consider a strong and successful presence on Social Media:

  • I have more than 50,000 Followers

  • All my Social Media Accounts are Verified

  • Most of my sales happen through Social Media in different forms and way

  • I am Ambassador for quite a few brands

  • I have several Paid Posts/Adverts per month

  • My yearly turnover is above 100,000 per year

I am often asked what is the best way to succeed in Social Media so I decided to prepare a few posts .

Getting yourself set up online with social media is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It's not as hard as you might think it is.

This post may contain affiliate links that earn me a small commission but come at no extra cost to you.

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.

Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.

Make sure that your business social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company's advantage. This is a great way to find new customers and keep the old ones coming back for more.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don't see it regularly, they're likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use a feature that can help you with creating polls, so take advantage of it. Polls don't have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested.

As you can see from this article, while social media can seem intimidating for someone who hasn't spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional.

There are several apps I use on Social Media but two that I use all the time and I would not be able to work without them:

  • Social Pilot : It is a social media management tool that helps you manage all of your social networking sites including Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and many more. It is the software I use several times a day for my Social Media.

    Social Pilot helps you schedule posts to your social networks with a quick setup. You can even create recurring posts for certain days or times so that you never have to worry about it again. You can check it out here

  • IQHastags: Skyrocket your Instagram profile! The most frequently used tool for Instagram hashtags and analytics. IQhashtags is the latest, complete tool for creating the most effective hashtags on Instagram. Avoid shadowban on Instagram - find banned hashtags that you use, You can check it out here

The impact of hashtags on Instagram

More and more platforms use hashtags, which means more information is publicly available to social media users. Twitter was the first platform to adopt hashtags, and since then, they have also appeared on Facebook, Instagram, LinkedIn, Google+, and Pinterest. [8, 19, 20]

While Facebook works to make its platforms hashtag-friendly, there are a lot of hashtag generators for Instagram and a number of other online tools you can use. You can search the search bar for a particular hashtag, and then click on hashtags that come from other services, such as Instagram. Alternatively, you can take the search results and create a post directly from there. When you select a relevant hashtag for your company profile, look for the most commonly used hashtag on Instagram. This provides data on which hashtag is popular and thus makes it possible to investigate your competitor's social media accounts by searching through your own social media posts and their social media accounts using an online tool. 2, 6, 10, 18

My favourite program to search, analyze and help e with Hashtags is for sure IQHASHTAGS

I use it on a daily basis and is open all the time in my browser, it helps me discover where and how to get ideas for your hashtags, find popular hashtags, and determine which hashtag size is the best fit for your profile, but also checks which hashtags have performed best and have provided the biggest reach for your content and profile. A hashtag with a more extensive reach means more likes and followers. Analyze the connection between the time of your post, engagement, hashtag reach.

Screenshot 2021-03-03 at 09.55.47.png

In addition, using community hashtags to brand your hashtag is a way to increase the number of Instagram users who can see your post. Even more importantly, Instagram gives you the ability to use many hashtags in your posts, so you can use between 0-30 hashtags that give you more attention and reach when you address various related hashtags. It can also seem spammy to ram a hashtag into people's Instagram Stories and use the maximum number of hashtags at all. You don't have to promote the hashtag often in a post on Instagram Stories, but ask your followers to share the post with it. [Sources: 0, 10, 13, 14]

If you find a hashtag for your own Instagram post, let it be simple: You could use # cybermonday2017, for example, not # cyber Monday 2017. [Sources: 11]

The purpose of hashtags is to ensure that the hashtag you use is relevant to your target audience, so that more users and accounts are involved. If you use a hashtag with the intention of discovering content, you can put the right hashtag in front of your target audience if you have never been connected to it. If you take the time to use hashtagged, you'll make a decision about whether or not it fits your social media strategy. Although hashtagging is a great way to promote your business, please make sure it is specific. [Sources: 7, 16]

It doesn't matter how well you use hashtags on Instagram if your users can't connect with you or understand your content. [Sources: 3]

hashtags

While hashtagging on Twitter can definitely help your social media presence (hashtags are designed to make it easier for you to find things and connect with others), using a long, verbose hashtag like # bestcoffeeshopintheworld can hurt your presence. In addition to the long hashtag, using too many of them in a post can also damage your social media presence and damage your brand image and connectivity. [Sources: 9]

Another advantage of using hashtags on Instagram is that they are still searchable while they are in the comments section, but the first comment is hidden from people's feeds. Users can follow the hashtag they are interested in to ensure that content with this hashtag appears regularly in their feed. When you post a photo on Instagram, Tailwind's hashtags and First Comment tool will post your hashtag as the first comment to keep your comments clean and look good. Any post that uses a hashtag will push you to its page where you can follow it and view the top of the post, along with the most recent one. [Sources: 3, 4, 15, 16]

Using trending hashtags in your social media posts helps you reach a wider audience and increase brand awareness across the social media universe. You can see your post by reading different hashtags and then deciding whether it's worth following, which means that hashtag is a great way to increase your audience. On the contrary, using a more specific hashtag on Instagram can help build a larger audience for your business. Using a hashtag in an Instagram post not only boosts your followers, but also strengthens your art business and makes your long-shared world easier to find. [Sources: 1, 8, 9, 11]

Now, let's get to the reason why you should use hashtags in your Instagram marketing campaigns. On Instagram, the use of hashtags in Instagram photos allows companies to influence their target audience and create brand awareness. This form of branding comes in many forms, such as social media posts, blog posts and tweets, and advertising. [Sources: 5, 12]

Hashtags on Instagram are useful because they help other Insta users discover their profile, which can ultimately increase the likelihood of getting more followers. If your post uses trendy hashtags or relevant to your business, you will be visible to a larger group. [Sources: 9, 12]

My suggestion is to give a free trial to IQHASHTAGS and see a huge improvement in your followers and interactions

*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Sources:

[0]: http://www.flux15.com/News/Tech/2020/02-February/01-The-Definitive-Instagram-Hashtag-Strategy-Guide-For-2020.html

[1]: https://www.artistsnetwork.com/art-business/instagram-for-artists-hashtags/

[2]: https://newbirddesign.com/5-reasons-instagram-hashtags-important/

[3]: https://www.lyfemarketing.com/blog/using-hashtags-on-instagram/

[4]: https://www.tailwindapp.com/blog/best-hashtags-for-instagram

[5]: https://www.nateleung.com/4-reasons-why-you-should-use-instagrams-hashtag-for-your-business/

[6]: https://www.wordstream.com/blog/ws/2019/05/29/instagram-hashtags

[7]: https://thrivehive.com/how-to-use-hashtag-marketing-to-grow-your-business/

[8]: https://socialnomics.net/2020/07/02/importance-of-hashtags-in-social-media-marketing/

[9]: https://www.business2community.com/social-media/importance-hashtags-know-use-01837644

[10]: https://www.socialinsider.io/blog/instagram-hashtag-guide/

[11]: https://skedsocial.com/blog/everything-to-know-instagram-hashtags/

[12]: https://www.a1future.com/blog/power-of-hashtags-in-social-media-marketing/

[13]: https://blog.kicksta.co/trending-instagram-hashtags/

[14]: https://www.tweetbinder.com/blog/social-media-statistics/

[15]: https://brandmentions.com/blog/how-to-find-trending-hashtags/

[16]: https://www.shopify.com/blog/instagram-hashtag

[17]: https://www.postplanner.com/how-to-use-hashtags-on-facebook

[18]: https://slicecommunications.com/blog/the-importance-of-using-hashtags-to-drive-traffic

[19]: https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-medi

[20]: https://www.naylor.com/associationadviser/why-are-hashtags-important/